As a small business owner or entrepreneur, you’ve probably felt the pressures to keep up with the big guys. You know, those bigger versions of your business with even bigger wallets. Well, I’m here to warn you that the more you try and “keep up”, the more likely it is that Chaos Inc. will take over.
Small business marketing is difficult enough, which is why entrepreneurs get the bright idea to borrow big business tactics. Unfortunately, that strategy is like putting a big fish in your small business pond—it just doesn’t fit.
Before you cave to marketing peer pressure have a look at my 5 big business marketing tactics that small businesses should avoid. Otherwise you may look like a small business pufferfish—the appearance of size, but no substance.
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