If you are in the network marketing industry it is vital that you understand and adapt the power of Attraction Marketing into your business. I have been in the network marketing industry for over 6 years and in that time I have used Attraction Marketing to build my business. In this article you will discover what Attraction Marketing is and how you can use it to explode your business. This article is based upon my experience with Attraction Marketing having a clear understanding how this concept works and how to use it to explode your business.
So what is Attraction Marketing?
The concept is quite simple… To brand and promote yourself instead of your actual opportunity to have your prospects chasing you down instead of you chasing them. This concept is quite different from what we are traditionally taught which is pitch and chase techniques such as chasing friends and family, cold calling, passing out flyer’s, wondering around WalMart and shopping malls approaching random strangers, things like that.
When you think about it, YOU are chasing after your prospects trying to sell them. Well, it’s pretty common sense that people DO NOT like to be sold! Think of it from your prospects point of view… Do you really want to be approached by a random stranger bugging you to join his business while your out shopping? Do you really want your phone to be ringing twice a day with someone on the other end trying to jam their business down your throat? Of course you don’t, and neither do your prospects.
People don’t like to be sold, they like to buy. Your prospects want to feel in control and when they are chasing you down for more information about your business, they feel in control and thats what they want. When your prospects feel like they are in control, they definitely don’t feel like they are being sold! This is you being the hunted, not the hunter and that is what Attraction Marketing is.
So now that you know what Attraction Marketing is and how it works, how do you apply this concept to grow your business?
First you must brand yourself as a leader and become a person of value to the marketplace. The way to do that you must take consistent action towards making yourself very knowledgeable, more knowledgeable than your prospects, so they will see you as a person of value. It’s simple, the more knowledge you gain, the more value you have to offer others. The next thing you need to do is to make sure you have a system in place that will provide your prospects with the tools, training, guidance and support they need be successful.
People join people they know, like, and trust. By becoming a person of value and by sharing that value with others you will attract people to you and have prospects actively seeking you out, instead of you chasing them. By doing this you will become a leader and an expert in the eyes of your prospects. You want your prospect to see you as a leader and an expert who has a system in place that will provide them with everything they need to succeed and when they feel confident that they can benefit by joining you, they will be chasing you down ready to join you.
Attraction Marketing is bar none the most powerful way to build a successful network marketing business. If you don’t adapt and apply the concept of Attraction Marketing into your business, and have a proven system in place to create duplication in your organization, I can almost guarantee that you will have a very hard time seeing any success in your business and will continue to struggle.
To do this correctly, you will need to be willing to put forth the effort and take the time to gain the knowledge to brand yourself and become a person of value but I assure you, you will not regret it. If you’ve ever wondered how the most successful network marketers got to where they are today, now you know.
Learning and adapting Attraction Marketing, into your business is crucial to your success. Frank Caparso is an Attraction Marketing & MLM Expert who teaches other network marketers how to leverage the power of the Internet to build their businesses. To learn more, visit Frank’s MLM Training site.