Building Your Action Plan for Social Media Marketing

Ric Dragon, author of “Social Marketology” and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.

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20 thoughts on “Building Your Action Plan for Social Media Marketing”

  1. Xtreme Ice Skating

    What a horrible, god awful speaker. And he doesn't even talk about the Diffusion of Innovations model, nor social movements. He needs to catch some lessons from to Simon Sinek and Malcolm Gladwell I think.

  2. Hey everyone I am doing some research and I was wondering if their is any business owners that can tell me the biggest problems they face when trying to market on social media.

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