Five Small Business Marketing Tactics to Try In 2020 | Marketing 360

Are you planning your marketing strategies for the New Year? Santa Claus is! And he’s here to discuss 5 marketing tactics that you should try in 2020.

Tactic #1 New Content Strategy
With the new Google algorithm changes emphasizing the importance of relevant content, it might be a good time to refresh your site content. Think about the value your content is providing to your audience. SERP rankings in 2020 will take into account the value of your content, it is a great time to do an audit.

Tactic #2 Start a Podcast
It seems like everyone is doing it, and why not? Podcasts are a great way to get your message out there and explore a different medium. Let’s be honest, creating a successful podcast can be a problem if you are boring, if you happen to be boring, chances are, you know someone who is not. Ask them for help.

Tactic #3 Revamp Your Email Campaign
The old standard, email is still an extremely effective way to market to potential, current, and clients you would like to get back. Start with a fresh batch of content and cut it up into different pieces, sending it out on a smaller scale. Do some A/B testing to determine what works and send out the final product. A word of caution, never get too comfortable with your email content, each and every piece of content needs to be original.

Tactic #4 Run Social Media Ads
If you haven’t discovered the power of social media ads it is time to get on board. They are the ideal platform for small, local businesses to extend their reach. Consider branching out and making a video ad to run on YouTube, Facebook and Instagram. Create a web of content that points back to your website.

Tactic #5 Make Your Journey Personal
The narrative of a business is one of the best ways to engage with your potential clients. Everyone has experience with their own personal journey and sharing yours is an outstanding way to encourage a sense of community. Sharing your struggles, hopes, and dreams is what some clients enjoy seeing in a small business. Build a narrative that people can grasp and can relate to, this will breed loyal clients and a community of like minded people.

Which of these tactics will you be trying? Got other suggestions? Let us know!

Merry Christmas & Happy Holidays from Marketing 360
®

#MarketingStrategy #MarketingIn2020 #MarketingTactics

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Content Marketing Tips for Small Business - 5 Tips | Marketing 360

Content marketing is extremely important for a small business today. It builds trust and traffic in a compounding way over time if you stay committed and consistent. These results dramatically grow your business and increase profitability.

Tip #1 – What questions do your customers and prospects typically have? What do they want to know or learn? What types of things are they researching before they make a buying decision? Create a list of topics! Create as many as you can. Try to create at least 52 topics (one for each week for the next year!) **Power tip: Make sure to SEO optimize your topic headlines. (Use the Google and YouTube search auto-fill dropdown to get ideas. Also try a Chrome Extension called Keywords Everywhere to get ideas as you search Google).

Tip #2 – Schedule your topics for the next year (1 per week). Put somebody in charge of creating content for each topic. If you’re going to do it yourself, make sure to schedule time for it! The goal is to create at 1,000 words of written content supported by nice visuals and ideally a short video like the video I’m doing right now! Make it fun, short and educational.

Tip #3 – Plan to post your content on your website and/or blog (optimized for SEO), social media (the channels that make the most sense for your business), email campaigns (sent to relevant list/contacts).

Tip #4 – Promote your content. Obviously SEO optimizing your content on your website, sharing on social media and sending via email will drive organic visibility and reach which promotes your content, but also consider allocating a small paid budget for each content piece to boost via search and social (ideally via retargeting campaigns to provide your past visitors value-add content, plus retargeting is very cheap!)

Tip #5 – Nowadays, content marketing is not something that can be skipped. It must be done. So if you or somebody else in your company can’t do it consistently and effectively you need to hire somebody to do it! If you need help, give us a call at Marketing 360, we’re SEO & content marketing experts! Commit on this 100%, not 98%!

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#contentmarketing #seostrategy #smallbusinessmarketing


Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
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5 thoughts on “Five Small Business Marketing Tactics to Try In 2020 | Marketing 360”

  1. HVMA Social Media

    Staying consistent with everything you do is key. Whether it's the actual content itself or the behind the scenes information, if it isn't consistent, it won't work.

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