Twitter is a social networking site that is centered on its short messages that can be sent to an unlimited number of followers instantly. While it is well known for sending friends messages about what is going on in a person’s life, it can also be used or business marketing.
Business Marketing Messages
Those short messages that update followers about kids, work and TV shows can also be used to update people when you have a new product to sell and when you’re having a sale. If these marketing messages make customers aware of your sales and new offers before they become publicly known, customers will want to follow your tweets in order to get that information before others can.
Varying the messages that are sent out is important to keep following interested. Instead of sending only marketing messages, send out personal tweets and informational messages. A member who sends out only marketing messages may be seen as someone who is only communicating as a sales person. Instead, concentrate on giving followers what they want to receive.
Directing followers to websites that can help them with information, making the occasional comment about a TV show or sending other personal and informational messages allows followers to see you as a person and friend rather than just a sales person. This personal relationship creates loyalty.
Get Twitter Followers
To use Twitter for marketing, you need to have a substantial number of followers. Allowing these followers to have information before everyone else will help bring in followers, but there are many other ways to get Twitter followers and build up a marketing list.
To bring in customers to your Twitter list and not lose too many of them, avoid sending tweets out too often. Most Twitter users follow many people, and one who is spamming their Twitter page with messages every five minutes will soon be unfollowed. One or two tweets a day is usually enough to remind your followers about your business without sending so many messages that followers become annoyed.
Be Available Through Twitter
To get followers and use Twitter for marketing, your Twitter ID needs to be accessible. Include your ID on your blog, business website and in e-mails in order to allow customers to sign up to follow your messages.
Using a marketing blog and a Twitter account can be done in order for each to market the other. The blog should have links to allow people to follow your Twitter account and the Twitter messages then announce new blog posts.
To keep followers, answer any questions they send to you. This gives you a personal relationship with your potential customers as well as allowing them to get the answers they need. For some people, getting an answer to a question about a product may just be what they need to prompt them to buy it.
To use Twitter for marketing, keep up the messages long term. Eventually there will be followers, and many of them will turn into customers.
Direct Horizon Business Development Group has over 50 years of technical experience behind it’s business practices. Whether it’s web design, content creation, content distribution, point of sale systems, traffic and conversion tracking, ppc or custom software, Direct Horizon Business Development Group is the one you want to call.
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