How To Use YouTube To Market Your Business Effectively

Yes, YouTube is a great place to see hamsters roller skating and people falling into wedding cakes, but used correctly, it can be a great way to market your business.

The key to using YouTube as an effective business tool is to offer content that explains aspects of your business in a clear and concise manner.  But more importantly, the information in the video should be able to stand alone and have some genuine value to those that consume it, regardless of whether  they are potentials clients or customers.

Why should you bother with this approach?  This is where the viral benefits can come in to play.  Good information, well presented, will find it’s intended audience as other people pass it around the Internet.

As you know, YouTube videos have built in tools for allowing other websites and blogs to either link to your video or embed it on their own sites.  There’s where the real distribution benefits kick in.  When people voluntarily begin spreading your content for others to view and benefit from.  And that’s not to say that your video has to be completely altruistic.  Your website address and whatever important contact information you want to display before, during or after the video is completely fair game.

Here are three fast tips to make your YouTube campaign a success.

1.  If you’re thinking of making a video to promote your business think in terms of being the answer to someone’s question.  People search primarily for information so creating a simple “how-to” video is a great way to create content that will come up in the search engine results.  For instance, if you’re a florist, make a 60 second how-to video on how to make a flower arrangement.  Make sure you put your shop’s URL and phone number at the end of the video, of course.

2.  Explain a commonly asked FAQ or question.  If you’re always having to explain to your clients or vendors some aspect of your business, make a video and embed it on your site so you can just refer people to it and it will do the explaining for you!

3.  Interview a satisfied customer.  What better way to make your existing customer feel special while tooting your own horn?  Getting a video testimonial is a win-win for everyone and will help build credibility with new clients.

These are just some of the simple ways to use the power of YouTube to help generate some attention for your business while also providing useful content for your clients, prospects, vendors and employees.

Gene Sower is the President of New Jersey-based Internet marketing firm SamsonMedia specializes in website design, email marketing, video production and online public relations and other Web 2.0 marketing and content distribution strategies.

Leave a Comment