Internet marketing today is an indispensable tool for a business of any size, and its importance is only growing. With the ever-increasing prominence of the internet within society worldwide, effective use of online marketing can take a company to new heights of success. It can also open up new and unexpected opportunities, by taking a business’s message to new audiences.
So it’s a no-brainer, right? Well, internet marketing is a complex and multifaceted proposition. It’s certainly worthwhile, but there’s a reason why courses on internet marketing are offered. Do you know how to set up an effective affiliate marketing network? The difference between CPA, CPL, CPM and CPC advertising? Or SEO and SMO, and how they relate to SERM? How about contextual and in-text advertising? Would you want to use RSS feeds or social bookmarking to help promote your business? What is an aggregator? What would you do to decrease your website’s bounce rate? Do you know how to account for the hotel problem? How can Web 2.0 strategies help your business? Would you benefit from the use of geo targeting?
If you’re running an e-commerce site, what steps do you need to take in order to ensure the security of your transactions? What is an autoresponder? Or a bounce message? Or a click-through? Why would you want to “track to basket?” What are the benefits of interactive advertising? Are you familiar with key services like AdWords? What sort of banner ad might you consider? Is a live banner worth considering for your operation? Can you give an example of a push marketing technology? How about a pull marketing technology? How is a hover ad different from a standard pop-up ad?
It may seem daunting to the uninitiated, and that’s why a course may be worthwhile. As the content overlap and interconnectedness of the above technologies are significant, it is worth developing a familiarity with at least some of them. Establishing a website, for example, can lead to exposure for a business on bookmarking sites or link aggregators, which in turn can lead to appearances on social networking sites or forums, and so on.
A well-executed internet marketing strategy can help awareness of a business or product multiply almost as quickly as the number of blogs online. (Almost.) Most of all, it is worth getting to know the opportunities that online marketing can provide. It can change the outlook of any business for the better.
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