►Q: How can you stay innovative without a million dollar budget like larger competitors?
To compete with the larger companies in your industry, you need to be self-aware of the fact you are smaller and how that enables you. Use your size to make decisions and move faster than the larger competitors. Implement guerrilla marketing tactics that would not make sense for an established business. Sell yourself as being the underdog in your industry. You will hear a lot of “no” along the way, but implement patience because it’s part of the process and every “no” means you are a step closer to the “yes.”
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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