Small Business Marketing Strategy Pitfalls
If you own a small business or wanting to learn how to market online, I'm really glad you're here. I've been a small business marketing consultant for a little over a year now, and that was a direct result of learning how to market online for myself first. What I've discovered in the small business marketplace is that the business owners are inundated with advertising agencies and marketing companies proposing marketing programs that either worked in the past (and don't anymore), or they are sold marketing solutions that are way too expensive for their budgets for the benefit they can gain from it.
It's incredulous to me the types of marketing proposals being pitched in the marketplace to small business owners that can't afford to throw their (extremely) hard earned money away. So for a long time I've wanted to try to make a difference and help all I could to those that are interested in truly finding a way to affordably grow their business.
I see gross overcharging more than anything from SEO companies that don't know Search Engine Optimization. I see web designers selling custom websites for 5-6K to a local pizza shop with no SEO foundation to get found. (That's equivalent to putting their business that needs foot traffic in the middle of nowhere) I see video production companies making 3-5K videos that again, never get noticed online because there is no search engine foundation support to get it to rank online. I saw a guy that paid YP.com $589 a month for...I'm still trying to figure out what he was paying for...
I started a company called 360 Business Reviews and what we do when we first meet a small business owner is put the pen and paper aside and simply lesson to what's going on with this business. If the business owner will open up and be transparent, we simply want to know where their pain is, where they are advertising (is it working?), what their online foundation looks like, and focus on their "Big Rocks" (core marketing components they need to establish a solid presence).