Using Facebook to Market Your Small Business
There are over 400 million people on Facebook. Chances are that many people you know have Facebook accounts – and they may not be the people you suspect. Given the number of people on it, and the degree of interaction between people on Facebook, it is attractive to use Facebook in your marketing.
Doing this well, however, isn't as easy as it may seem. If you want to use Facebook to market your small business, but you're not sure how, the tips below should help.
Create and Promote a Facebook Page
Any small business which wants to set up a presence on Facebook should first create a Facebook Page. A Facebook Page is a specific section of Facebook which is dedicated to whatever you'd like (your business, in this case). Note that you should NOT create a second profile to promote your business. Facebook frowns on people having multiple profiles. A Page is free to set up and can be populated with whatever information you'd like.
Once you have your Facebook Page, you need to promote it. There are a lot of ways you can do this, and most leverage traditional advertising. Let people know you are on Facebook in your normal print, radio and television ads. Also place the information somewhere visible on your website. People who like your business can't check out your Facebook Page if they don't even know it exists!
Proper Facebook Page Use
Creating a Facebook Page and populating it with your information is great, but it isn't likely to help much in marketing. The people who visiting your Page will usually already have at least a vague idea of what your business is about (after all, something made them decide to visit the page in the first place).
To use your Facebook Page for marketing, you need to give people a reason to get excited. Generally speaking, people who use social media actively are people who want to feel unique and be on the cutting edge of information. Play to this fact. Create content exclusively for your Page. Run Facebook-only contests and offer Facebook-only coupons. Release cutting-edge information about your business. If you make your Facebook Page a source of unique information Facebook users will embrace it.
Using Facebook Advertisements
Once you have your Page set up your may also want to start using Facebook advertisements. These are a lot like Google Adwords. They are simple advertisements incorporated into Facebook which promote your business.
The degree to which you use Facebook advertisements – and indeed, if you use them at all – depends on what your business is. Small local businesses will usually find Facebook's advertisements a poor platform. On the other hand, a small web-based business will get more use from them. In any case, you need to make sure your advertisement provides something instantly enticing. Anyone who views your ad will be making a split-second decision to click or not to click. They won't click if the information on the ad is vague or boring.
Also, make sure that you limit your ad budget. Every marketing campaign you embark on will ask you your daily budget. Keep this number low when starting out – perhaps a few dollars a day. If you don't you may find your ad budget spinning out of control. Also, if you are a local business only, make sure that you specify that you only want your advertisements to appear for Facebook users in your area!
Wrapping Facebook Advertising Up
Facebook isn't like normal advertising, and isn't meant to replace it. It is a great way of marketing to repeat customers and can be used to help bring in customers who are first considering your business. If you make your Facebook a unique and interesting place to be, and treat it as a supplement to your traditional advertising campaigns, you will find Facebook an effective low-cost marketing tool.
Are you thinking of using Facebook to market your small business? Doing so can be a great way of increasing your marketing reach without increasing your budget, but to be effective you will need to approach Facebook correctly. This article provide some solid tips which will help small businesses get up to speed on using Facebook for marketing.
As an online marketer. mentor and entreprenuer Phil Mancini enjoys helping others implement social media secrets that he's used to generate 30-50 leads a day. For Free training and access to free weekly webinars Phil Mancini's MLM Training