Small Business Tips: How to Write a Case Study | Buzz Small Business Magazine – In today’s tight economy, small businesses are constantly looking for tips on the most cost-effect form of marketing. For an effective, yet money-saving tactic, creating a case study for your small business is an ideal method for boosting your publicity.

Case studies, or more commonly referred to as “customer stories,” can help promote your small business and allow you to build an expert reputation. Even if you’re not a writing wiz, you can still create an effective case study to maximize your marketing efforts. Not sure how to create a case study? Here’s a quick guide to writing one for your small business.

1. Select Your Subject
One of the easiest ways to determine a good case study candidate is to send out a survey to previous customers.

2. Gather Background Information
Once you’ve selected a subject for your case study, you’ll need to find out a bit of information regarding the customer and his or her business.

3. State the Problem
This portion of the case study is straightforward, and should really be 100 words or less.

4. Find a Solution
The main focus in this section is “why?” You’ll want to address why the subject chose your product/service over a competitor’s.

5. Share the Results
Now is the time to not be modest. You’ll want to share the benefits the customer received from implementing your product.

6. Final Review
Before finalizing the case study, you must receive the customer’s approval.

So there you have it. Case studies are a cost-effective tactic to add to your marketing campaign. Not only will you be building your company’s reputation, but you’re likely to gain new customers as well.

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