Building Your Action Plan for Social Media Marketing

Posted in Social Media Strategies on December 28, 2016
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Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.   HOME http://globalbrands.or Read More »