Building Your Action Plan for Social Media Marketing

Posted in Social Media Strategies on December 28, 2016
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Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.   HOME http://globalbrands.or Read More »

Social Media Mastery

Posted in Social Media on February 15, 2016
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In order to master social media you must first master yourself. What I mean by that is you must get away from all the hype, the spam, and the ridiculous money making offers out there. While some of them maybe be legit, there is just to much 'noise' out there to tell sometimes. You need Read More »

Social Media Marketing Strategies

Posted in Social Media Strategies on December 13, 2015
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So are you ready to start using social media but just are not sure how? Well you are not alone, in fact this is where the majority of businesses currently sit. They have heard about what social media can do for their business, they have done a little bit themselves, maybe even created a page Read More »

Strategies For Social Marketing

Posted in Social Media, Social Media Strategies on October 30, 2015
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As I'm sure you know by now, social networking is the hottest new marketing trend for business of all sizes, including small businesses. But without a dedicated marketing department or a big budget available, it can seem like an overwhelming task to just figure out what to do with social networking, or how to get Read More »