Using YouTube to Market Your Small Business

Okay, you may be totally aware of how effective video marketing is and already be using it at every opportunity. But for those of you who aren’t exactly sure what to do, here’s a simple how-to on maximizing ANOTHER free online marketing opportunity: YouTube!

How: To begin with, YouTube marketing can be super advanced — or really simple. Think flipcam simple. You can spend a LOT of money on a production company – or you can simply script your message, look amazing, have a friend or two help you and be as dynamic as possible. Remember, there’s no better expert on who you are and what you do than YOU.

What: I would suggest that you get started with this process by setting aside a few hours to brainstorm on topics or tips — you can jump start this process by setting a two-minute timer and writing down ALL your ideas without editing or censoring yourself. Then circle the top ten. Do that a few times, and you’ll have a library of ideas to use when you’re ready to script and shoot your material. Be sure to keep your videos short and to the point. Start out with your vital statistics: name, website, and company. Next, spend 30 seconds on what you do, another 30 seconds on a tip of the day, and then remind them of your name and website again.That’s it!

When: Very important: Take some time and put together a schedule for your marketing effort. If you make it a point to publish either the tip of the day on Mondays through Fridays, or a TGIF message once a week, your friends and fans (and hopefully potential clients) will keep tuning in to partake in your expertise.

Where: Once your videos are up on YouTube, you can push them out to your Facebook Profile with the click of a button! And when you do push your video from YouTube to Facebook, add a friendly note and ask your contacts to help you make it go viral and PASS IT ON! Want to put your video on your blog too? Copy the HTML code from YouTube and paste it to your “post a new blog” page (the code portion, of course). If you’re using an email marketing software, you can often input those videos there as well. My point here is that like blogging your articles (and using them in email marketing, tweets, etc., etc.), you can multipurpose your video content as well.

Who: You can definitely also ask OTHER people to do short videos about you and your company – TESTIMONIALS rock. These can be done by clients, of course, but friends, colleagues, and even VENDORS can give testimonials on how amazing you are to work with. Don’t worry about imposing by asking – often our colleagues are happy to help and even flattered that you’ve asked them to speak on your behalf. Definitely send a thank you gift for their support.

Finally… Why: This is probably obvious, but just in case you haven’t noticed, video is compelling! And it’s an entirely different way to convey what you’re about. In some ways, it’s far more personal and allows you to bring your personality into the picture. You can also tag your videos, which will drive traffic to your website and add to your SEO opportunities. The bottom line about the WHY with video marketing is hey, WHY NOT?!!

Dave Churchville is the CEO of ExtremePlanner Software, creators of ClientSpot, a leading online service for small business project collaboration, time tracking, and data management.

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